{"paper":{"title":"Agentic Personalisation of Cross-Channel Marketing Experiences","license":"http://creativecommons.org/licenses/by/4.0/","headline":"","cross_cats":["cs.IR","cs.LG"],"primary_cat":"cs.AI","authors_text":"Eleanor Hanna, Olivier Jeunen, Sami Abboud, Schaun Wheeler, Vineesha Raheja","submitted_at":"2025-06-19T16:07:31Z","abstract_excerpt":"Consumer applications provide ample opportunities to surface and communicate various forms of content to users. From promotional campaigns for new features or subscriptions, to evergreen nudges for engagement, or personalised recommendations; across e-mails, push notifications, and in-app surfaces. The conventional approach to orchestration for communication relies heavily on labour-intensive manual marketer work, and inhibits effective personalisation of content, timing, frequency, and copy-writing. We formulate this task under a sequential decision-making framework, where we aim to optimise "},"claims":{"count":0,"items":[],"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"source":{"id":"2506.16429","kind":"arxiv","version":1},"verdict":{"id":null,"model_set":{},"created_at":null,"strongest_claim":"","one_line_summary":"","pipeline_version":null,"weakest_assumption":"","pith_extraction_headline":""},"integrity":{"clean":true,"summary":{"advisory":0,"critical":0,"by_detector":{},"informational":0},"endpoint":"/pith/2506.16429/integrity.json","findings":[],"available":true,"detectors_run":[],"snapshot_sha256":"c28c3603d3b5d939e8dc4c7e95fa8dfce3d595e45f758748cecf8e644a296938"},"references":{"count":0,"sample":[],"resolved_work":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57","internal_anchors":0},"formal_canon":{"evidence_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"author_claims":{"count":0,"strong_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"builder_version":"pith-number-builder-2026-05-17-v1"}