{"paper":{"title":"From Prompt to Purchase: How AI Brand Recommendations Move Consumers on the Open Web","license":"http://creativecommons.org/licenses/by/4.0/","headline":"","cross_cats":["cs.IR"],"primary_cat":"cs.CY","authors_text":"Alan Ai, Michael Iannelli","submitted_at":"2026-06-09T14:16:48Z","abstract_excerpt":"When a conversational assistant recommends a brand to a user with no recent observed engagement, that user's same-name Google search rises +4.3 percentage points (pp) [3.1, 5.5], visits to the brand's own site +2.4 pp [1.4, 3.5], and brand-specific retailer-page visits +1.0 pp [0.3, 1.7] over matched backward placebos. Recovering that estimate is the work. The mention creates a brand exposure no web log attributes to the assistant, and the naive all-mention funnel that seems to measure it is confounded: many mentions are incidental references to brands the user already uses (\"your Netflix down"},"claims":{"count":0,"items":[],"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"source":{"id":"2606.10907","kind":"arxiv","version":1},"verdict":{"id":null,"model_set":{},"created_at":null,"strongest_claim":"","one_line_summary":"","pipeline_version":null,"weakest_assumption":"","pith_extraction_headline":""},"integrity":{"clean":true,"summary":{"advisory":0,"critical":0,"by_detector":{},"informational":0},"endpoint":"/pith/2606.10907/integrity.json","findings":[],"available":true,"detectors_run":[],"snapshot_sha256":"c28c3603d3b5d939e8dc4c7e95fa8dfce3d595e45f758748cecf8e644a296938"},"references":{"count":0,"sample":[],"resolved_work":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57","internal_anchors":0},"formal_canon":{"evidence_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"author_claims":{"count":0,"strong_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"builder_version":"pith-number-builder-2026-05-17-v1"}