{"record_type":"pith_number_record","schema_url":"https://pith.science/schemas/pith-number/v1.json","pith_number":"pith:2018:2BJRU4TJ6GCX53WYNCXZABH424","short_pith_number":"pith:2BJRU4TJ","schema_version":"1.0","canonical_sha256":"d0531a7269f1857eeed868af9004fcd701bc580b7d4f157b947d9094cb1a4eb9","source":{"kind":"arxiv","id":"1806.02588","version":2},"attestation_state":"computed","paper":{"title":"Designing Experiments to Measure Incrementality on Facebook","license":"http://arxiv.org/licenses/nonexclusive-distrib/1.0/","headline":"","cross_cats":["cs.DM","stat.AP"],"primary_cat":"stat.ME","authors_text":"Benjamin Paul Chamberlain, C. H. Bryan Liu, Elaine M. Bettaney","submitted_at":"2018-06-07T09:51:23Z","abstract_excerpt":"The importance of Facebook advertising has risen dramatically in recent years, with the platform accounting for almost 20% of the global online ad spend in 2017. An important consideration in advertising is incrementality: how much of the change in an experimental metric is an advertising campaign responsible for. To measure incrementality, Facebook provide lift studies. As Facebook lift studies differ from standard A/B tests, the online experimentation literature does not describe how to calculate parameters such as power and minimum sample size. Facebook also offer multi-cell lift tests, whi"},"verification_status":{"content_addressed":true,"pith_receipt":true,"author_attested":false,"weak_author_claims":0,"strong_author_claims":0,"externally_anchored":false,"storage_verified":false,"citation_signatures":0,"replication_records":0,"graph_snapshot":true,"references_resolved":false,"formal_links_present":false},"canonical_record":{"source":{"id":"1806.02588","kind":"arxiv","version":2},"metadata":{"license":"http://arxiv.org/licenses/nonexclusive-distrib/1.0/","primary_cat":"stat.ME","submitted_at":"2018-06-07T09:51:23Z","cross_cats_sorted":["cs.DM","stat.AP"],"title_canon_sha256":"efd89d83f89651f6ca0a2d84bf0b18bdad0c5faec9a376589543897cfbabc1c0","abstract_canon_sha256":"c28520ef72f5a015656fdfb3c732c74b7bd954ae53bd3aca15f348f6bffaaecc"},"schema_version":"1.0"},"receipt":{"kind":"pith_receipt","key_id":"pith-v1-2026-05","algorithm":"ed25519","signed_at":"2026-05-18T00:10:59.458426Z","signature_b64":"9NkzDyt/MrRJarqVGgZbcXxYuFiIZ8yQaEoegLZvIrfw4T82N0+AmKNmyKdBTNm3lh274gna9QWCmBRVO+0dCQ==","signed_message":"canonical_sha256_bytes","builder_version":"pith-number-builder-2026-05-17-v1","receipt_version":"0.3","canonical_sha256":"d0531a7269f1857eeed868af9004fcd701bc580b7d4f157b947d9094cb1a4eb9","last_reissued_at":"2026-05-18T00:10:59.457807Z","signature_status":"signed_v1","first_computed_at":"2026-05-18T00:10:59.457807Z","public_key_fingerprint":"8d4b5ee74e4693bcd1df2446408b0d54"},"graph_snapshot":{"paper":{"title":"Designing Experiments to Measure Incrementality on Facebook","license":"http://arxiv.org/licenses/nonexclusive-distrib/1.0/","headline":"","cross_cats":["cs.DM","stat.AP"],"primary_cat":"stat.ME","authors_text":"Benjamin Paul Chamberlain, C. H. Bryan Liu, Elaine M. Bettaney","submitted_at":"2018-06-07T09:51:23Z","abstract_excerpt":"The importance of Facebook advertising has risen dramatically in recent years, with the platform accounting for almost 20% of the global online ad spend in 2017. An important consideration in advertising is incrementality: how much of the change in an experimental metric is an advertising campaign responsible for. To measure incrementality, Facebook provide lift studies. As Facebook lift studies differ from standard A/B tests, the online experimentation literature does not describe how to calculate parameters such as power and minimum sample size. Facebook also offer multi-cell lift tests, whi"},"claims":{"count":0,"items":[],"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"source":{"id":"1806.02588","kind":"arxiv","version":2},"verdict":{"id":null,"model_set":{},"created_at":null,"strongest_claim":"","one_line_summary":"","pipeline_version":null,"weakest_assumption":"","pith_extraction_headline":""},"references":{"count":0,"sample":[],"resolved_work":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57","internal_anchors":0},"formal_canon":{"evidence_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"author_claims":{"count":0,"strong_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"builder_version":"pith-number-builder-2026-05-17-v1"},"aliases":[{"alias_kind":"arxiv","alias_value":"1806.02588","created_at":"2026-05-18T00:10:59.457923+00:00"},{"alias_kind":"arxiv_version","alias_value":"1806.02588v2","created_at":"2026-05-18T00:10:59.457923+00:00"},{"alias_kind":"doi","alias_value":"10.48550/arxiv.1806.02588","created_at":"2026-05-18T00:10:59.457923+00:00"},{"alias_kind":"pith_short_12","alias_value":"2BJRU4TJ6GCX","created_at":"2026-05-18T12:31:59.375834+00:00"},{"alias_kind":"pith_short_16","alias_value":"2BJRU4TJ6GCX53WY","created_at":"2026-05-18T12:31:59.375834+00:00"},{"alias_kind":"pith_short_8","alias_value":"2BJRU4TJ","created_at":"2026-05-18T12:31:59.375834+00:00"}],"events":[],"event_summary":{},"paper_claims":[],"inbound_citations":{"count":0,"internal_anchor_count":0,"sample":[]},"formal_canon":{"evidence_count":0,"sample":[],"anchors":[]},"links":{"html":"https://pith.science/pith/2BJRU4TJ6GCX53WYNCXZABH424","json":"https://pith.science/pith/2BJRU4TJ6GCX53WYNCXZABH424.json","graph_json":"https://pith.science/api/pith-number/2BJRU4TJ6GCX53WYNCXZABH424/graph.json","events_json":"https://pith.science/api/pith-number/2BJRU4TJ6GCX53WYNCXZABH424/events.json","paper":"https://pith.science/paper/2BJRU4TJ"},"agent_actions":{"view_html":"https://pith.science/pith/2BJRU4TJ6GCX53WYNCXZABH424","download_json":"https://pith.science/pith/2BJRU4TJ6GCX53WYNCXZABH424.json","view_paper":"https://pith.science/paper/2BJRU4TJ","resolve_alias":"https://pith.science/api/pith-number/resolve?arxiv=1806.02588&json=true","fetch_graph":"https://pith.science/api/pith-number/2BJRU4TJ6GCX53WYNCXZABH424/graph.json","fetch_events":"https://pith.science/api/pith-number/2BJRU4TJ6GCX53WYNCXZABH424/events.json","actions":{"anchor_timestamp":"https://pith.science/pith/2BJRU4TJ6GCX53WYNCXZABH424/action/timestamp_anchor","attest_storage":"https://pith.science/pith/2BJRU4TJ6GCX53WYNCXZABH424/action/storage_attestation","attest_author":"https://pith.science/pith/2BJRU4TJ6GCX53WYNCXZABH424/action/author_attestation","sign_citation":"https://pith.science/pith/2BJRU4TJ6GCX53WYNCXZABH424/action/citation_signature","submit_replication":"https://pith.science/pith/2BJRU4TJ6GCX53WYNCXZABH424/action/replication_record"}},"created_at":"2026-05-18T00:10:59.457923+00:00","updated_at":"2026-05-18T00:10:59.457923+00:00"}