NGA is a non-autoregressive generative auction that models effects of adjacent organic content and computes rewards and payments in parallel, reporting gains in RPM, CTR, CVR, and latency over CGA.
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NGA: Non-autoregressive Generative Auction with Global Externalities for Advertising Systems
NGA is a non-autoregressive generative auction that models effects of adjacent organic content and computes rewards and payments in parallel, reporting gains in RPM, CTR, CVR, and latency over CGA.