An agent-based model calibrated with a 138-person survey suggests that small Indian pharmacies should not push discounts past a tipping point, but this result is built into the model's profit rule.
Replenishment strategies for micro‐retailers in developing countries
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Modeling for the Growth of Unorganized Retailing in the Presence of Organized and E-Retailing in Indian Pharmaceutical Industry
An agent-based model calibrated with a 138-person survey suggests that small Indian pharmacies should not push discounts past a tipping point, but this result is built into the model's profit rule.