Tencent's LFM4Ads transfers user, item, and user-item cross representations from a pre-trained foundation model into downstream ad models via feature, module, and model-level mechanisms, reporting a 2.45% platform-wide GMV lift.
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Large Foundation Model for Ads Recommendation
Tencent's LFM4Ads transfers user, item, and user-item cross representations from a pre-trained foundation model into downstream ad models via feature, module, and model-level mechanisms, reporting a 2.45% platform-wide GMV lift.