B->gamma e nu Transitions from QCD Sum Rules

B->gamma e nu transitions have recently been studied in the framework of QCD factorization. The attractiveness of this channel for such an analysis lies in the fact that, at least in the heavy quark limit, the only hadron involved is the B meson itself, so one expects a very simple description of the form factor in terms of a convolution of the B meson distribution amplitude with a perturbative kernel. This description, however, does not include contributions suppressed by powers of the b quark mass. In this letter, we calculate corrections to the factorized expression which are induced by the ``soft'' hadronic component of the photon. We demonstrate that the power-suppression of these terms is numerically not effective for physical values of the $b$ quark mass and that they increase the form factor by about 30% at zero momentum transfer. We also derive a sum rule for lambda_B, the first negative moment of the B meson distribution amplitude, and find lambda_B = 0.6 GeV (to leading order in QCD).