MBGR is a new generative recommendation framework using business-aware semantic IDs, multi-business prediction, and label dynamic routing to handle multiple businesses without seesaw effects or representation confusion, validated by experiments and deployed at Meituan.
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MBGR: Multi-Business Prediction for Generative Recommendation at Meituan
MBGR is a new generative recommendation framework using business-aware semantic IDs, multi-business prediction, and label dynamic routing to handle multiple businesses without seesaw effects or representation confusion, validated by experiments and deployed at Meituan.