Ranked-choice conjoint experiments produce AMCE estimates equivalent to forced-choice designs but with 12-55% smaller standard errors depending on the number of ranked profiles, recommending four profiles per vignette.
When placed on a comparable scale, the standard errors are of similar magnitude, reflecting the additional information carried by the continuous outcome
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Ranked-choice conjoint experiments
Ranked-choice conjoint experiments produce AMCE estimates equivalent to forced-choice designs but with 12-55% smaller standard errors depending on the number of ranked profiles, recommending four profiles per vignette.