An empirical study of over 100 lead-generation websites and 200 controlled contacts shows sensitive health data shared with more than 70 parties, leading to thousands of immediate marketing calls and texts, with evidence of data fabrication and ineffective opt-outs.
Pixelconfig: Longitudinal measurement and reverse-engineering of meta pixel configurations
2 Pith papers cite this work. Polarity classification is still indexing.
2
Pith papers citing it
fields
cs.CR 2years
2026 2verdicts
UNVERDICTED 2representative citing papers
SST-Guard detects server-side Google Analytics on roughly 4% of top websites by identifying semantic tracking artifacts across network, cookie, and browser modalities with over 93% accuracy.
citing papers explorer
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Understanding Data Collection, Brokerage, and Spam in the Lead Marketing Ecosystem
An empirical study of over 100 lead-generation websites and 200 controlled contacts shows sensitive health data shared with more than 70 parties, leading to thousands of immediate marketing calls and texts, with evidence of data fabrication and ineffective opt-outs.
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SST-Guard: Detecting and Characterizing Server-Side Google Analytics in the Wild
SST-Guard detects server-side Google Analytics on roughly 4% of top websites by identifying semantic tracking artifacts across network, cookie, and browser modalities with over 93% accuracy.