LLM silicon surrogates for arts participation surveys exhibit positive liking bias, lose taste relationality, and fail to preserve known social space alignments.
Using llms for market research.Harvard business school marketing unit working paper, (23-062):60
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GPT produces click distributions significantly different from real humans in 53% of UX first-click tasks, with prompting techniques like personas and chain-of-thought failing to improve alignment.
citing papers explorer
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Not-quite-human tastes: the stylized omnivorousness of LLM survey surrogates
LLM silicon surrogates for arts participation surveys exhibit positive liking bias, lose taste relationality, and fail to preserve known social space alignments.
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What Would GPT Click: Practical Effects of Human-AI Behavioral Misalignment and the Cost of Synthetic Participants in User Experience
GPT produces click distributions significantly different from real humans in 53% of UX first-click tasks, with prompting techniques like personas and chain-of-thought failing to improve alignment.