A data-augmentation framework for conjoint analysis integrates LLM-generated data with human responses to yield consistent, asymptotically normal estimators and reported cost savings of 24.9-79.8% in two empirical studies.
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Large Language Models for Market Research: A Data-augmentation Approach
A data-augmentation framework for conjoint analysis integrates LLM-generated data with human responses to yield consistent, asymptotically normal estimators and reported cost savings of 24.9-79.8% in two empirical studies.