LLM-based persuasion systems frequently match or exceed human effectiveness across domains, with key influences from interaction style, model scale, prompt design, and personalization, while posing risks to information integrity, fairness, privacy, and autonomy.
Would an AI chatbot persuade you: an empirical answer from the elaboration likelihood model
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A 2x2 between-subjects experiment finds contextualization lowers AI persuasiveness but warmth restores it through crossover interaction, with reliance invariant to design, trust predicting outcomes independently, and AI literacy decoupling trust from behavior.
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Persuasion with Large Language Models: A Survey of Empirical Evidence, Study Methodologies, and Ethical Implications
LLM-based persuasion systems frequently match or exceed human effectiveness across domains, with key influences from interaction style, model scale, prompt design, and personalization, while posing risks to information integrity, fairness, privacy, and autonomy.
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Personalized to Persuade: The Effects of Contextualization and Warmth on Trust and Reliance in Conversational AI
A 2x2 between-subjects experiment finds contextualization lowers AI persuasiveness but warmth restores it through crossover interaction, with reliance invariant to design, trust predicting outcomes independently, and AI literacy decoupling trust from behavior.