Snowball sampling via word-of-mouth on social media yields higher survey completion rates, more female and new users, and shorter responses compared to direct river sampling from ads.
Can Citizen Science using social media inform sanitatio n planning? Journal of environmental management
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Online word-of-mouth in West Africa: the effects of snowball sampling on completion rate, respondent demographics, and survey responses
Snowball sampling via word-of-mouth on social media yields higher survey completion rates, more female and new users, and shorter responses compared to direct river sampling from ads.