On the Everett programme and the Born rule

Proponents of the Everett interpretation of Quantum Theory have made efforts to show that to an observer in a branch, everything happens as if the projection postulate were true without postulating it. In this paper, we will indicate that it is only possible to deduce this rule if one introduces another postulate that is logically equivalent to introducing the projection postulate as an extra assumption. We do this by examining the consequences of changing the projection postulate into an alternative one, while keeping the unitary part of quantum theory, and indicate that this is a consistent (although strange) physical theory.