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$K$-anonymous Signaling Scheme

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arxiv 1311.6638 v2 pith:UF3XJWHO submitted 2013-11-26 cs.GT

classification cs.GT
keywords revenueschemesignalingwelfareanonymousproposesettingachieve
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abstract

We incorporate signaling scheme into Ad Auction setting, to achieve better welfare and revenue while protect users' privacy. We propose a new \emph{$K$-anonymous signaling scheme setting}, prove the hardness of the corresponding welfare/revenue maximization problem, and finally propose the algorithms to approximate the optimal revenue or welfare.

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