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Multi-Scenario Combination Based on Multi-Agent Reinforcement Learning to Optimize the Advertising Recommendation System

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arxiv 2407.02759 v1 pith:HWOXFQFP submitted 2024-07-03 cs.LG cs.AI

classification cs.LGcs.AI
keywords multi-agentadvertisinglearningmulti-scenarioraterecommendationreinforcementscenarios
verification ladder T0 review T1 audit T2 compute T3 formal
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This paper explores multi-scenario optimization on large platforms using multi-agent reinforcement learning (MARL). We address this by treating scenarios like search, recommendation, and advertising as a cooperative, partially observable multi-agent decision problem. We introduce the Multi-Agent Recurrent Deterministic Policy Gradient (MARDPG) algorithm, which aligns different scenarios under a shared objective and allows for strategy communication to boost overall performance. Our results show marked improvements in metrics such as click-through rate (CTR), conversion rate, and total sales, confirming our method's efficacy in practical settings.

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Cited by 1 Pith paper

Reviewed papers in the Pith corpus that reference this work. Sorted by Pith novelty score. Full citation record

  1. Dynamic Optimization of Storage Systems Using Reinforcement Learning Techniques

    cs.OS 2024-12 reject novelty 2.0 of 10

    RL-Storage applies deep Q-learning to storage parameter tuning and claims up to 2.6x throughput gains and 43% latency reduction, but the evidence is not rigorously presented.

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