Calculating the running coupling in strong electroweak models

One possibility for Beyond Standard Model physics is a new strongly-interacting gauge theory. One way to determine if a non-abelian gauge theory is QCD-like or conformal is to measure the running of the renormalized gauge coupling. We define the renormalized coupling from Wilson loop ratios, and measure these ratios via lattice simulations. We test this method in SU(3) pure gauge theory and show some first results for simulations with dynamical fermions in the fundamental representation.