New Market Creation via Innovation: A Study on Tata Nano
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💱 q-fin.EC
q-fin.EC
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creationmarketresearchconcludesdirectionsdiscussionemergingemphasizes
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This research paper focuses on how innovations support new market creation emerging from latent opportunities for low-income group. It also emphasizes on novel strategies that can be implemented for sustaining. The paper concludes with a discussion on the implications of the study and directions to stimulate future research on the subject.
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