A budget split intervention reduces gender skew in online ad delivery by incorporating users with unknown demographics alongside targeted inferred-gender groups.
Redmiles, Alan Mislove, Oana Goga, Michelle Mazurek, and Krishna P
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Into the Unknown: Accounting for Missing Demographic Data when Mitigating Ad Delivery Skew
A budget split intervention reduces gender skew in online ad delivery by incorporating users with unknown demographics alongside targeted inferred-gender groups.