Homotopy sphere representations for matroids

For any rank $r$ oriented matroid $M$, a construction is given of a "topological representation" of $M$ by an arrangement of homotopy spheres in a simplicial complex which is homotopy equivalent to $S^{r-1}$. The construction is completely explicit and depends only on a choice of maximal flag in $M$. If $M$ is orientable, then all Folkman-Lawrence representations of all orientations of $M$ embed in this representation in a homotopically nice way.