Influence of Personality and Communication Behavior of a Conversational Agent on User Experience and Social Presence in Augmented Reality

A virtual embodiment can benefit conversational agents, but it is unclear how their personalities and non-verbal behavior influence the User Experience and Social Presence in Augmented Reality (AR). We asked 30 users to converse with a virtual assistant who gives recommendations about city activities. The participants interacted with two different personalities: Sammy, a cheerful blue mouse, and Olive, a serious green human-like agent. Each was presented with two body languages - happy/friendly and annoyed/unfriendly. We conclude how agent representation and humor affect User Experience aspects, and that body language is significant in the evaluation and perception of the AR agent.