Popcorn: A Configurable Benchmark for Visual Evidence in Multimodal Movie Recommendation

Movies are long-form audiovisual works, yet recommender benchmarks often rely on trailers, thumbnails, or metadata. These sources differ in semantics and scalability: full movies preserve consumption-level evidence, trailers concentrate promotional highlights, and thumbnails provide sparse but catalog-scale visual signals. We present Popcorn, a configurable benchmark for visual evidence in multimodal movie recommendation, combining title-aligned full-movie/trailer embeddings with MovieLens-linked thumbnail features encoded by modern visual and vision-language models. Popcorn standardizes modality assembly, fusion, splitting, evaluation, and LLM-augmented metadata through a single configuration contract. Experiments show that thumbnail VLMs provide strong, scalable item-side evidence, while controlled trailer/full-movie comparisons show that visual evidence sources are not interchangeable: the choice of source and fusion strategy affects ranking accuracy, coverage, diversity, and calibration. The framework is available at https://github.com/RecSys-lab/Popcorn.