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Cold-Start Recommendation towards the Era of Large Language Models (LLMs): A Comprehensive Survey and Roadmap
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Cold-start problem is one of the long-standing challenges in recommender systems, focusing on accurately modeling new or interaction-limited users or items to provide better recommendations. Due to the diversification of internet platforms and the exponential growth of users and items, the importance of cold-start recommendation (CSR) is becoming increasingly evident. At the same time, large language models (LLMs) have achieved tremendous success and possess strong capabilities in modeling user and item information, providing new potential for cold-start recommendations. However, the research community on CSR still lacks a comprehensive review and reflection in this field. Based on this, in this paper, we stand in the context of the era of large language models and provide a comprehensive review and discussion on the roadmap, related literature, and future directions of CSR. Specifically, we have conducted an exploration of the development path of how existing CSR utilizes information, from content features, graph relations, and domain information, to the world knowledge possessed by large language models, aiming to provide new insights for both the research and industrial communities on CSR. Related resources of cold-start recommendations are collected and continuously updated for the community in https://github.com/YuanchenBei/Awesome-Cold-Start-Recommendation.
Forward citations
Cited by 8 Pith papers
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RecGPT: A Foundation Model for Sequential Recommendation
RecGPT turns item descriptions into shared discrete tokens and trains an autoregressive transformer to predict the next item's tokens, enabling zero-shot recommendations in unseen domains.
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AliBoost: Ecological Boosting Framework in Alibaba Platform
AliBoost uses tiered exposure budgets, a fine-tuned cold-start CTR model, and item-oriented bidding to raise cold item clicks and GMV by more than 60% in 180 days.
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SGCL replaces the two-loss multi-task setup in graph recommendation with one supervised contrastive loss, reporting better accuracy and speed on Beauty and Toys-and-Games.
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